Dr. Mariana Bozesan interviews:
Carter Phipps

Dear friends,

Did you know that according to a recent studyone in two founders considers value-add more important than a VC’s money or brand? Of the 500+ researched VCs, 92% considered themselves value-add investors, but only 39% of founders thought they received any value add from their VC. 

There is a huge gap between perception and reality when it comes to the necessary mentoring and emotional support the founders need to grow their business vs. the actual value they truly receive from their funders.

In other words, providing value and receiving value must be appropriately customized in order to be successful to fulfill the goals of financial capital. 

But what exactly is value? 

Who decides what value is? Me? You? Warren Buffett and his Value Investing? What about Shariah Investing? 

Obviously, we associate value with what we value personally but also with what is valued in our own culture and social environment, including ethics and morals. 

As we awaken to the importance of values, we see not only how the success of our business depends on them but also our future.

Money Speaks

The financial information tends to be a good way to convince people empirically of the value investing approach, aka conscious capitalism. 

Research shows that corporations with a culture based on sustainability and higher ethical values have also performed well financially—on average, eight times better than S&P 500 companies [i].

The Conscious Capitalism movement, started in 2005 by John Mackey, who founded U.S. food retailer Whole Foods, is one manifestation of this trend. Under the leadership of Mackey, Whole Foods had a 40 percent higher ROI than other types of organizations over a period of 10 years [ii]

The shareholder value for investors in Whole Foods, which was sold to Amazon in 2017 for US$ 13.7 billion (see here), grew between 1995 and 2006 to more than 1800%.

What are the value characteristics of a conscious capitalist company?

Companies such as Whole Foods, Stoneyfield Farms, REI, or Puma are financially successful also because, according to research [ii], they cultivate values such as trust, integrity, transparency, caring, passion, and fun in addition to love, interdependence, loyalty, and the feeling of oneness. 

More importantly, these companies are led by conscious leaders such as Whole Foods founder and self-identified integral thinker, John Mackey.

This is why, it is with great pleasure that I present to you in today’s podcast episode, Carter Phipps

Together with Whole Foods founder John Mackey, and Steve McIntosh, Carter is the co-author of the Wall Street Journal bestseller Conscious Leadership

Carter Phipps is an integral thinker, a visionary writer, a business futurist, and evolutionary. He is the author of the book Evolutionaries: Unlocking the Spiritual and Cultural Potential of Science’s Greatest Idea and co-founder of the Institute for Cultural Evolution.

Conscious Leadership and the Mindshift

In this podcast episode, Carter reveals the leadership characteristics of a conscious capitalist such as Whole Foods founder John Mackey and provides a roadmap for what it means to be a value-based entrepreneur and a business innovator that contributes to the great mindshift.

He challenges conventional business practices to rethink outdated standards and shows what it means to embark on a life-long personal growth journey that leads to self-actualization, outgrowing one shadows, and living a life of purpose. 

Enjoy this very special conversation and share it widely!

[i] Bozesan, M. (2020). Integral Investing: From Profit to Prosperity, p.126. Springer

[ii] Sisodia R, Sheth J, Wolfe DB (2007). Firms of endearment: How world-class companies profit from passion and purpose. Wharton School, Upper Saddle River, NJ

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Carter Phipps’ website: https://www.carterphipps.com/
LinkedIn: https://www.linkedin.com/in/carterphipps/
Twitter: https://twitter.com/carter_phipps
Facebook: https://www.facebook.com/carter.phipps.9

Podcast website: https://aqalgroup.com/podcast
Apple Podcasts: https://apple.co/33nb8Oi
Spotify: https://spoti.fi/2ZumnmD
Overcast: https://bit.ly/2FwkBuo
SoundCloud: https://soundcloud.com/investmentwende
Amazon Music: https://amzn.to/3oGDb4E

Integral Investing: https://aqalgroup.com/book-integral-investing/

YouTube: https://bit.ly/3hnNl5D
Twitter: https://twitter.com/AQAL_Investing
Twitter: https://twitter.com/MarianaBozesan
LinkedIn: https://www.linkedin.com/in/marianabozesan/
Facebook: https://www.facebook.com/mariana.bozesan
Medium: https://medium.com/@mariana.bozesan

DISCLAIMER: The AQAL Foundation informs our listeners that the views, thoughts, and opinions expressed by the interviewees of our Investment Turnaround Podcast belong solely to the author and do not represent the views nor the opinions of the AQAL Foundation, its founders, or other associated group of individual.

Narrated by Albert Bozesan, produced by Peak State Entertainment